Dell has been struggling to keep up growth over the last couple of years due to dominance of tablets and smart phones. It has therefore had to expand it’s reach to chase growth. To do this, it has decided to expand further into the Chinese market. At this stage, the company has really only targeted the bigger Chinese cities however now it will increase penetration over the next couple of years.
Consumers are currently moving more and more towards portable computing and easy to use devices. Microsoft has tried to combat this with it’s new version of Windows which is both compatible with PC’s and tablets.
The fall in PC shipments has been swift and fast and many companies are struggling to find other avenues of income to combat this. The most logical area which companies can seek more customers is in developing countries. China was a logical choice for Dell purely due to the number of potential consumers.
In Australia, you can get a great deal on a Dell PC. A Dell promo code is generally offered to consumers which can be used to give significant discounts on the retail price.